5 Onsite SEO that matters most

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5 Onsite SEO that matters most

SEO is essential for any business. It is not only for improving your site’s ranking but is far more than that. It also means optimizing for searchers’ experience. So today, I will tell you the 5 Onsite SEO that matters most and how to use them to get the desired result.

These should be a part of your Onsite SEO that matters most.

1. Quality Content

Content is the king, but simply having content will not help you rank your site. It’s the quality of content that matters the most. It should be original and not copied or pasted from another website because the search engine can quickly determine whether it is copied or poorly made.

So quality content based on user intent is significant for increasing website traffic. It also improves the site’s authority and relevance.

 How to use

  • The page identifies and targets a specific keyword phrase for each authoritative content.
  • Analyze what your reader can search for on a specific page with a particular term. Then analyze the SERP with those keywords and determine which type of content is ranking.
  • Optimize the content, including terms similar to those keywords.

Long-form content

Long-form content offers much information and addresses as many user concerns as possible. For many informational searches, long-form content is the search engine’s first choice.

A study by Hubspot also found that an article with content words between 2000 to 2500 gets the most organic traffic. It requires critical thinking. It is well searched and contextual, beneficial Onsite SEO that matters most, and creates an additional business opportunity.

How to use

  • Analyze the content of the top-ranking page for targeted keywords.
  • Answer all the questions of the user related to that topic.
  • Add similar related keywords with additional sub-topics.

Content Organization

Content page organization is essential to be helpful to a wide range of users. They give an overview of the topic. It makes reading more accessible for the user and the search engine. 

How to use

  • Using related keywords, create a header section.
  • Insert keywords into URL slug, title tag, and page titles.

2. User Engagement

User engagement is a critical ranking factor in search engines. Websites are for the users, and if you cannot grab the people’s interest, all is waste. So always focus on how to create more and more user engagement. It will not only increase website traffic but increases trust and helps in brand building.

Page per session

You can quickly know how engaging and interactive your site is through the navigation point-by-view by Page session metrics and Google Analytics.

Page per session indicates how many pages a user visits before leaving your site. And by Google Analytics, you can know the average time the user spends on your site.

All this will help you get an idea about your site and how interactive and engaging your blog and news are. Analyzing this will help get the drawbacks that may affect your sales and conversion.

How to use

  • Search opportunities for longer session duration and analyze with a high bounce rate
  • Encourage conversion by inserting a call to action on pages.
  • Place interlinks or provide related reading material.

Bounce Rate

Bounce rate is not a ranking factor but is an integral part of retaining a customer to your website. Your bounce rate indicates how satisfied users are with your landing page or website.

High bounce rates indicate that your pages are not engaging and don’t satisfy user intent, especially for eCommerce pages.

How to use

  • I should have improved page load time.
  • Discard pop-up advertisements.
  • Relevancy between the landing page and search query
  • Start with an attractive and engaging message for the users

Click-Through Rate

The Click-through rate indicates whether the interaction between the user and the website was successful or not. A low click-through rate means your content is irrelevant to the user search or your title tag or meta description is not compelling enough.

How to use

  • By inserting the exact match keyword into the title tag or meta description
  • Ensure tags have the proper length
  • Add a benefit of clicking on this page into your meta description.

3. Technical Structure

The foundation of SEO is the technical structure where everything is designed. So a solid technical system is another critical factor for good ranking.

Crawlability

It describes the search engine’s ability to access and crawl content on the page. Web-crawlers can access all its content easily by following links between pages when there is no crawlability issue. 

However, broken links or dead ends can result in crawlability issues. You need to ensure that your website is crawlable and optimize the budget. 

The crawl budget determines the number of pages a search engine can crawl during a crawl session, determined by crawl rate and crawl demand.

Crawl rate determines the number of requests per second made by the search engine spider to your site, while depending on your site popularity, crawl demand determines how frequently the search engine crawls to your site. At the same time, the crawl budget is primarily a concern of more significant sites.

How to use

  • You can block all the pages you don’t want to be crawled or indexed by placing them under the disallow of your robots.txt file.
  • Set parameters for dynamic URLs and clean up redirect chains.
  • Submit the sitemap manually through Google Search Console and Bing Webmaster tool, which you can create using your CMS or Screaming Frog

Security

Ensuring the security of transactions on your site is very important for ranking factors for Google. So it would be best if you use only HTTPS secure websites only. The page should theoretically redirect to its HTTPS counterpart. Links to mixed content are not suitable as these do not always turn.

How to use

  • Identify mixed content errors by running a crawl of your website using Screaming Frog.
  • Rewrite your .htaccess file to redirect all website traffic to a specific domain using the HTTPS URL
  • Place sitemaps in your robots.txt file independent of any user-agent commands.
  • Contact your hosting provider for any issues that persist with SSL certification and implementation.

URLs

URLs are equally crucial for ranking. Whatever content link you give should not be broken or redirected to the other page. It should be authentic and proper. 

Broken or improper URLs affect the speed, indexation, and crawl budget. So always provide a clean URL structure with 200 status codes.

How to use

  • Using Screaming Frog, run a crawl of your website to 4xx and 5xx status codes.
  • Redirect traffic to relevant pages by implementing custom 404 pages with available URLs.
  • To send users to more relevant pages, use 301 redirects on broken pages.
  • For any 5xx errors impacting URLs, then contact your web host provider.

4. Interlinking

Interlinking is essential because it helps the users get complete information about the topic in the same place. It helps in better engagement and also builds trust in your brand.

But maintaining consistency across your site and a solid interlinking structure is complex.

Deep Links

It is an SEO strategy to link hyperlinks to a particular web page with specific web content. To get a new subscriber, you can connect to a landing page or link to the other content on your site relevant to the topic. 

It increases the conversion and helps in better engagement.

How to use

  • Identify the pages that are not indexed.
  • Use links strategically within the content and provide additional reading content.

Proper Hierarchy

The purpose of hierarchy is to communicate with the users and search engines. Your order should be designed from top to down, allowing the search engine to crawl and index certain pages under buckets.

It helps you organize content and readers understand the context of specific topics.

How to use

  • To know what users are searching for, conduct a user search
  • Use keywords and sub-keywords to optimize category pages
  • Add links to navigate back to the specific page

5. Mobile Optimization

In today’s world, websites need to be mobile-friendly. The mobile-first index has become Google’s primary ranking index, which updates before its desktop index. 

When designing for a mobile user, it is essential to consider the device’s dimensions and different considerations for surfing a mobile device.

How to use

  • Apply responsive web design
  • Tag pages with AMP code using your CMS.
  • Improve page speeds by minifying onsite resources.

 Conclusion

These are critical parts of SEO that should not overlook for having a better ranking. By following all these practices, you can better serve the users and survive in this changing Google algorithm.

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