SEO in India is becoming very popular as every business wants its online presence to survive in this competitive market. SEO jobs are going to be massively available.
The demand for SEO in India is increasing day by day. Therefore, it is said that a career in SEO will be very promising. So if you want to have a well-paid professional career, then you can go for it.
This article will give you a brief description of Entry-level SEO jobs
This article will give you an overview of SEO, why it is important, its role, and the job opportunities you can have.
What is SEO?
SEO stands for search engine optimization. The process of affecting the visibility of a web page or a website in search engines is called SEO.
You need to do the following if you want a search engine to deliver your content in the result:
- Make content deliverable
- Ensure search engines should understand what you offer and who you are
- Convince them that you are the most appropriate option for the user.
These engines only show the results they consider the best fit for their users.
Search engine optimization brings traffic which is also called organic traffic, as it is free. There is no need to pay for the ranking when the search engine shows your content to your user or when users click on the result and visit your site. You don’t have to pay Google for a visit.
It is required to properly tag and highlight the appropriate and most relevant content of your website. To do this, you must understand the user’s intent behind searching. The search engine will then pick your content and show it in their result.
Why is SEO important?
Search engine optimization is important for modern business because of the following reasons:
SEO’s main goal is to increase web traffic by ensuring that your website features in relevant searches and draws visitors’ attention.
You need to have SEO practice or appoint someone as an SEO if you want your website to be found by more prospects through a search engine.
SEO can help you gain top five positions or even number one. It is very important from a sales point of view.
Your website should be visible to customers through SEO. Otherwise, there is a chance you will miss your sale.
Visibility and Rankings
Visibility is directly related to your ranking. One of the most important functions of SEO is to increase the visibility and ranking of websites, articles, or blogs. It helps you in securing your position in the top five search results and gaining more visibility online.
More visibility means more potential customers visiting your website, which results in more sales.
The growth of any brand depends on SEO. The higher the visibility of your website, the higher will be the traffic, and indirectly higher your sales will be.
People start to noticing your brand once it brand becomes successful. Success here refers to getting listed within the top 5 organic search results. Later it slowly gains popularity and increases the customer base.
The better your SEO score, the higher is your visibility on search engines like Google, Yahoo, etc. Your high visibility increases your potential customer’s trust as people generally refer to the recommendations shown by the search engines.
Career In SEO
Being an SEO requires you to work with the company’s content marketing strategy. SEO should work in a way that the company’s content objective and content calendar go hand in hand with the objective.
To be aware of the content strategy, you need to research and execute. Your primary role is to drive traffic to companies’ blogs, articles, or websites. It is vital to understand the keywords and their usage. Your strategy determines your pace to get picked up faster and rank higher in the search engine results. These need to be competitive and relevant to drive more traffic to your website.
What are the skills required to have SEO as a career?
There are no certain professional skills required for this. You can join various available free courses and grab a certain skill set to start your career as an SEO.
Today search engine algorithms are becoming advanced. A career in SEO also demands multiple skills. To keep up with the market trends, you need to be a dynamic learner.
Search engines keep on updating every now and then, so you need to keep a tab on how it will affect your businesses. You also need to understand every aspect of digital marketing.
Track Competitor’s Move
Always research and keep an eye on your competitor’s movement. Analytical skills are equally important for SEO. Google Analytics is used for measuring the impact and result of your effort. You must know what’s going on in the market and utilize the knowledge for your good.
Jobs related to an SEO career path
There are many SEO firms, but especially bigger firms have representatives in these job/categories:
Organic Search Engine Optimization
Organic search engine optimization is the method to obtain a high ranking on the search engine results page. SEO is also called Organic Search Engine Optimisation because you don’t have to pay anything for the ranking or the site visited by customers. Their primary role is to maximize the traffic to the site by improving the ranking in search engines like Google, Bing, etc.
Various online free courses are available related to this. You need to enrol and grab a certain skill set to start a career in Organic Search Engine Optimization.
The average salary of a fresher SEO in India starts from Rs. 20,000 to Rs. 25000.
Local SEO Expert
A strategy that helps your business be more visible in local search results on Google is called Local SEO expert. It allows you to put information related to your business such as phone number, address, etc. It also helps promote and highlight the products and services offered by your website by using various SEO techniques.
Courses like SEO training course by Udemy, SEO training course by Hubspot, On-Page and Technical SEO course by Semrush, etc., are some free courses available online. You can enrol and become an expert.
A fresher in India can earn around Rs.1.8 to 2.8 lakh per annum.
Search Engine Optimization Executive
The role of an SEO executive is to improve and build an online business presence. To ensure the best possible user experience, An SEO executive monitors website traffic, Develop improvement strategies and conduct keyword research. They also keep themselves familiar with modern SEO techniques.
Some of the free online courses are MOZ Free SEO courses, Coursera Free SEO courses, etc.
Salary for SEO Executive starts from Rs. 20,000 approx in India.
Link-Builders are SEO professionals who focus on building white hat links. They create backlinks through various forms of outreach like article directories, email campaigns, posting on forums, networking with site owners and influential bloggers.
Their work is to increase traffic by finding posts or high-quality sites that link back to your sites. To have a successful career as a Link Builder, you must have relationship-building skills, strong communication skills, persistence, and a thorough researcher.
Link builders can work in any agency, in the house, or freelance. There are many free online courses available, like Link Building Course by Semrush Academy.
Salary for Link Builder profile starts from Rs. 20,000 per month.
SEO Strategist is the Entry level SEO job They are responsible for developing an overall strategy for the organization. They need to understand the organization’s goal and tailor the SEO strategy to meet the key objectives and reach the targeted audience. SEO executives must be sound at research. They also need to stay up to date with algorithm changes and search trends.
Free courses are available by Semrush, Udemy, etc.
The Average Salary for SEO Strategists is approx Rs.4,00,000 lakh per annum.
SEO Resellers usually work as an agency. These services include several on-page and off-page practices that help in the organic ranking of websites. You can directly contact SEO resellers for any SEO-related services instead of hiring an in-house SEO.
SEO is a very important skill to have if planning to have a successful career in digital marketing. A great part of SEO is that you need passion, sound judgment, logic, commitment and patience.
Freelancing SEO jobs opportunities are also available in this field on Fiverr.com, Upwork.com, Freelancer.com etc, where you can work from your own choice of place and earn a good income.
SEO is very important for lead generation, client acquisition and conversion. Therefore the demand for SEO jobs will keep increasing day by day as organizations are putting their budget into SEO.
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