Every day we can find something new. Development in science and technology changes our life more often. Similarly, communication has changed with messaging apps like WhatsApp, Facebook Messenger, Wechat, etc.
Consumers are no longer just interested in the advertisement; instead, they are interested in easily reachable brands and their queries. And with the help of these instant messaging applications, businesses can set up their presence on these apps and interact with consumers in an official capacity.
It is a convenient way of direct communication between your brand and customer and a marketing tool to reach prospective clients. So there are many advantages of messenger marketing, from which I am listing a few brands that I can use.
But first, let’s quickly see what messenger marketing is.
Messenger marketing helps connect businesses to prospects and customers through mobile chat apps like WhatsApp, Facebook Messenger, Wechat, etc.
Following are the reasons why a brand should use messenger marketing:
Expands your Brand Reach
Messenger Marketing is essential for a brand because of its easy accessibility and more conversion. You can quickly clear the customer’s doubts and convert them into sales by connecting them directly to your sales representative. You can increase sales because of a higher response rate through messenger and Whatsapp.
Builds Customer Trust
These messengers and Whatsapp can help you give 24/7 customer support to your customers on a real-time basis, which helps build customers’ trust and faith in your business. It also helps in brand awareness by word of mouth through the customer who is delighted with your services and prompt reply.
Easy to send any Notification
You can easily send product details, offers available, or discounts to customers. You don’t need to spend anything and can reach your customer without charge.
You can also notify them if they have added the product to their cart but haven’t purchased and visited your website but didn’t buy anything. All this can lead to an increase in the chances of more conversion.
Survey your Customer
Customers generally do not log in to the website to give any review or rating. So with the help of messenger and Whatsapp, you can easily ask whether they are happy with your products and services or what should be improved if they are not delighted.
You can also send bulk links to the customers for the survey, as Messaging Apps have made this easy. And providing incentives to your customers for filling out surveys can also increase the open rate of such surveys.
Content Marketing on Demand
Advertising and content marketing are also possible here. There is a 13.1% average click rate for content broadcast through messaging apps compared to a 2.1% average click rate in emails. Therefore there is a much larger chance consumer will read and view your content on a messaging app than via traditional email marketing campaigns.
Can send a Mass Message at a Time
These messaging apps help you send the mass message simultaneously, saving your time, and you can also chat with specific customers. Chat messages have a higher response rate than email messages, organic social posts, or paid ads.
It also helps you know users’ preferences; accordingly, you can segment your audience based on their preferences. Then you can selectively market to them to increase your potential conversion rate.
The demand for these apps will continue to grow in the coming years. So if you want to grow your business, you can not just neglect this. You can’t just wait for a customer to come to you. It saves your time and does not require much effort.