Importance of Google My Business for Local Search

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Importance of Google My Business for Local Search

In today’s time, Google My Business has become an essential part of any business’s online presence. Instead of having a website, you should add your business details to Google with Google My Business local search. It helps you in showcasing your services and much more.

It is often the first place customers come to know about your business and look for the details like working hours, services offered, contact information, etc. A report also showed that 97% of people learn more about a local company online than anywhere else. And 91% of adults use search engines to find information.

Whether you have a small or a big business, Google My Business for local search is critical. It’s a free and affordable marketing tool.

Difference between local searches and informational searches? 

When a customer is looking for a product, service, or a store in Google in their geographical area, it is called local search.

For Example: searching for a restaurant, electrician, etc.

And informational searches are the searches where searchers want to gain information. It can be information about anything related to any product, how to use a particular thing, etc.

Is SEO different for local searches and informational searches?

The same SEO consideration applies to local services or an informational page. SEO considerations like the title tag, meta description, heading use, content on the page, and even the structured data are all the same between a web page optimized for a local search query and a page optimized for an informational search query.

Just Google focuses more on the page’s content and tries to understand its relevance and treat it accordingly.

How to promote a local service on Google?

To promote your local business on Google, you must have a robust Google My Business set-up because it helps in increasing the chance for your business to show in local search results.

You should also ensure that your business information in Google My Business is accurate, complete, and engaging. It is also essential that your business name, address, phone number, and other details are accurate and the same on Google My Business Listing and every other local listing site.

What are the benefits of Google My Business?

The benefits of Google My Business are as follows:

  • Increasing website traffic.
  • Increase brand awareness.
  • Reducing advertising costs as while searching, they automatically visit your website.
  • Boosting conversion for which you need to manage and engage with the visitors properly.
  • Allows potential customers to reach you while searching for products and services without knowing your brand.

But suppose you don’t have a local business. In that case, Google My Business may not be a good fit for your company because the site may disappear from the search engine results pages (SERPs) to searchers outside of the service areas indicated in the GMB profile.

Therefore it is essential to keep in mind that business must be local to include in Google My Business.

Conclusion

Google My Business is the need of a marketing plan you can’t just ignore. It requires minimal time to set it up or can take the help of any Digital Marketing Agency.

The benefits Google My Business plans for local businesses are only growing. Reviews, comments, and ratings are the features of Google My Business that help your business to grow and also help in improving your search engine ranking.

So without wasting your time, start using it and keep it updated from time to time.

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