Best Social Media Marketing Tools for Small Businesses

best social marketing tools for small business

Social media marketing is the need of small businesses in today’s time. Gone are those days when we struggled to find our target audience and update them on the features of our products.

Now we have numerous tools available in the market which you can use and reach the prospects at the right place at the right time.

Nowadays when the competition is cutthroat and goals are high it is important that we reach our audience regularly and explain our products/services accurately. They should be aware of every unique feature which is going to help them in their buying decision. Tools are the perfect way to reach the masses and keep them engaged on recent developments or any add ons on a daily basis.

There are a number of tools available in the market and it is easy for small businesses to be confused and wondering. But not anymore, I have compiled a list of the best Social Media Marketing tools that will help you in your business growth and success.

Here is the list of the top 15 Social Media Marketing tools :


  • Social Media Management can be made simpler and better by using social media platforms like a buffer.
  • It manages all your social media accounts in one place.
  • Also create perfect posts for each social media platform, all in one go.
  • It also helps you in optimizing your posts using powerful analytics.
  • Invite team members to collaborate on posts with you.

Sprout Social

Sprout is the platform that can help you in using the power of social media and transform your business. Today social media has changed everything, especially how we communicate.

Consumers expect more authenticity, more accountability, and more connection. And this all can be done with the help of Sprout Social.

It helps in the following things:

  • Real-time Brand Monitoring
  • Social CRM tools
  • Complimentary Training and Support
  • Comprehensive Reporting Tools
  • Advance Publishing and Scheduling Twitter, LinkedIn, Facebook, etc
  • Manage up to ten profiles
  • Sprout Social Browser Extension for Easy Article Queuing
  • Mobile Apps
  • All in one Social Inbox


Hootsuite helps in handling your multiple social media accounts under one login and single dashboard. Signing up here is free.

Its features are as follows:

  • Analytics Reporting Reporting
  • Manual and Auto Scheduling
  • Monitoring and Publishing Tools
  • Unlimited numbers of social profiles
  • Access is given for two-person
  • You can connect with other social media networks like Youtube, Instagram, Tumbler, etc.
  • Mobile Apps


Biteable helps in creating short videos to share on social media platforms. Videos can be informative, engaging, or entertaining. It is loved by many businessmen as it is a very easy and cheapest tool available in the market. Many features are available with a free account and even upgrading it to premium is cheaper too.


Canva is used for creating stunning graphics for social media without learning complicated software and that too for free. This is one of the popular tools and is used by 6.7 million people.

It features are as follows:

  • Canva makes creating graphics and documents in dozen of standard sizes
  • It is free to use
  • It is cloud base so you don’t need to download any software
  • It’s very easy and simple to use for that you don’t need to have any experience
  • You can access your work from anywhere even from your phone as it is an online service, store everything in the cloud.
  • Canva has thousands of photos, icons, fonts, and elements available which you can use by creating something for your business
  • It saves a lot of time as one image can be used for different purposes such as website banner, blog, etc as it automatically resizes your design as per need
  • Helps in creating brand consistency


Hubspot provides a completely free and powerful CRM for smooth business. HubSpot is an all-in-one platform for small businesses to manage every interaction with their customers. It also helps streamline your sales process.

Features are as follows:

  • HubSpot CRM is a completely free design to help users connecting with customers, develop interaction channels and generate revenue
  • You can add an unlimited number of users to the platform to ensure everyone has the access to same data and tools
  • It also helps in contact management where large users can add up to one million contacts with any limit for expiration
  • You can also add contacts record with one click and automatically logs sales activity
  • You can also measure the impact of marketing campaigns with marketing analytics and dashboard software
  • It also helps in creating different reports


Social Pilot is the most cost-effective marketing tool for small businesses. Because of the following features, small businesses should use it:

  • Social Pilot helps in planning, publishing, and scheduling posts using advanced features
  • Saves time so that brand can be built more efficiently
  • For managing your account you have to connect with your social media account
  • It also helps in scheduling your post for social media accounts
  • You can create a post for an individual account or multiple accounts all at once
  • Curated contents are also there to help you in your content creation
  • Reply to a conversation in real-time just by sharing excess to social inbox
  • A dynamic content calendar helps in viewing your micro and macro-level view of the team’s effort
  • Comprehensive Analytics Report helps you in keeping the track of audience trends

Agora Pluse

Agora Pulse is the best social media management tool. It is totally free and can be used to enhance your social presence by content management. It provides all the premium features which you required for content management on social media.

Its features are as follows:

  • You can manage all your social media accounts with Agora Pluse
  • It is the best social media scheduler
  • It helps you in planning everything from date and time to posts for your different social media platforms like Facebook, Instagram, Twitter, etc
  • It also helps you with advance posts and posting them at the appropriate time.
  • Agora Pluse offers the industry’s best social reporting with the help of which you can easily make comparisons and can see which is working and where the improvement is needed.


SocialFlow helps the business in improving their business performance in different social media platforms such as Facebook, Twitter, etc. It helps in making full use of its key metrics such as number of shares, number of likes, number of followers, etc to actively generate and promote social media engagement.

Following are its features:

  • It helps with real-time data to understand the interest changes of consumers
  • Helps in sending a proper message at the right time to target the audience
  • It helps in mapping out the user’s content to social media platforms where maximum traffic is possible
  • It helps in facilitating audience growth
  • According to the interest of customers also help with content optimization
  • Helps in monitoring the real-time conversation


eClincher is fully featured social media marketing software designed to serve enterprises, agencies, etc. It is a tool that allows you to schedule your post and keep it rotating so that you don’t have to create a new post for different social media platforms.

Its features are as follows:

  • You can easily boost any Facebook post on your page with eClincher
  • Helps in posting multiple images on Facebook
  • With its new Analytics Reporting features, you can generate one report for different social media platforms such as Facebook, Twitter, Instagram, etc
  • It also helps in sorting your posts on the basis of creation date or by the time post was published in case you need to remove or update any post
  • You can monitor all your customer’s reactions to your advertisement on Facebook
  • It gives you full visibility and flexibility as you can see reviews of your business in the social box


MeetEdgar is the primer social media tool for small businesses. It provides an effective way of organizing and scheduling content to automate publishing.

Following are its features:

  • It helps in creating, scheduling, and posting content on easy to use interface. Its powerful publishing tool helps in keeping the account updated.
  • You can able to join multiple accounts together. Sending and receiving messages are all done under one single platform
  • You can easily manage all your business and accounts all in one single platform
  • It saves your time as it has the ability to store and reuse the content
  • The best feature of MeetEdgar is auto-generation and categorization. As autogeneration helps in creating posts and content and retires them as needed and recycle them
  • It’s a cost-effective  social media scheduling


Buzzsumo helps in improving the content through research, amplification, and monitoring. It is the world’s largest index of social engagement data with over 300trillion engagements and millions more indexed every day giving you quality data you can rely on.

Its feature is as follows:

  • It helps you in finding the topics that are in trend
  • It helps in understanding social media sites and sharing content
  • It also helps in finding influencers on various social media platforms
  • You can also find out good writers for your content
  • It does not only show the most shared content but also the top-performing content for your domain


MavSocial is a social management tool that focuses on visual content.

Its key features are as follows:

  • It helps in saving time by enabling users to create content only once, and publish it to various platforms from a single interface
  • Dashboard and Reporting features help users analyze, monitor and compare campaigns to see which post-produce the most engagement
  • It also helps users to plan campaigns and view scheduled posts across social media networks in a centralized location
  • It also helps in uploading and storing images, video and audio files
  • Visual marketers can target Facebook posts without ads using an in-built Facebook targeting feature

Post Planner

Post planner helps is a system that helps to enhance the social media marketing activities and campaigns of any business or organization. It helps businesses in managing and sharing content consistently.

Its features are as follows:

  • It provides high-quality content which helps in increasing engagement
  • The dashboard created by Post Planners helps users in managing all posts on one screen.
  • It also helps in perfect publishing of calendar fro user’s posts and tweets
  • Helps in controlling the social media strategy
  • It saves and combines powerful feed onto powerful streams


ContentCal also posts and schedules content like Buffer but it also helps in managing the content planning process. ContentCal helps small businesses to plan, approve and publish content all from this tool. It also helps in engaging with customers from all comments and messaging from across social media channels like a reply, share, etc. Features like visual charts and graphs make mapping your performance and progress easier to analyze.


There are numerous tools available in the market with a new one popping out every day.

You just need to spend some time looking after their features and usage.  As per your requirement, select the best tool for your business growth.

I have suggested a number of tools here and one might suit your needs. I would love to hear which one you liked the most and If at all I missed your favourite tool then please share that with me in the comments.

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