WordPress is the most popular among businesses that want to have flexible, powerful, and affordable websites. It allows you to create any custom code that you need.
So let’s deep dive more to see WordPress’s advantages and benefits.
The problem with paid platforms
There are many paid platforms from which you can choose. Shopify, Wix, and Squarespace are some of the most popular platforms. These platforms are designed to quickly launch something in just a few clicks and have it look good enough. They do this very well.
The problem comes when you want to do something easy, but the website does not support it. Because there are limitations on what you do, many code editing abilities are restricted to make things easy.
The other issue with paid platforms is that you need to pay a monthly fee for using its features, and for using critical business features, you need to pay a higher monthly subscription. And it is also tough to move the content from one site to another. It is not only expensive but also time-consuming.
And if by mistake you violated their terms of service, which can be possible as you are new to the platform, then your website can be taken down and obliterated, and there is nothing you can do about it. The cost of convenience is enormous.
The problem with Custom Development
The problem with custom development is that it is expensive to create and maintain because everything has to be built from scratch. Therefore it’s time-consuming and costly for most small businesses, and it is not feasible.
To make it easy for non-technical content editors to post content, you have to pay a license for another program, write something by yourself, or find an open-source program that fits your needs well enough to implement. All of this takes time.
Most small businesses don’t have a budget to hire a team to create something in-house or hire a competent agency. And managing a project like this is not accessible if you don’t have experience.
Creating something custom is costly because you either need a full-fledged developer to make changes or find people who can jump into your project, make the changes, and fix the bugs.
But with WordPress, you can do any custom coding without any restrictions. There are 50,000 plugins available to help you, and if it does not allow you, you can create any custom coding without an issue.
Advantages of WordPress
WordPress powers a high percentage of websites online. This means almost every software builds an integration with WordPress directly because they don’t want to exclude 40% of the websites from using their services.
You also need to scale up or manage your website with the growing business. For this, you need most professionals, including developers, content managers, and social media strategists. And to get these professionals for this platform is easy because of its popularity and people are already familiar with it. Finding courses, training, and professionals to manage the site is also easy and affordable.
But one drawback of such an accessible platform is that you hire someone cheap who does poor quality work that needs to be fixed later. These situations are not always pretty and need to be fixed.
Open source means you have control of your website
WordPress has two versions, one is WordPress.org, and the other is WordPress.com.
WordPress.org is the most popular version. It is open-source and completely independent, which means you can download a copy of WordPress and install it on your server.
You can do anything with it, and nobody can take your site away. It is “self-hosted WordPress” by the technical community. WordPress is free to use, regardless of what your host charges for it.
The co-founder of WordPress, Automattic, founded Worpress.com. Like Shopify and Wix, it is also a paid platform. WordPress powers it, but there are restrictions on what you do. You can create custom code only for CSS, not anything else, and use only approved plugins.
It is improved by independent contributors who offer to fix bugs, improve code and make it better, which means that a group of the best developers is working together to enhance WordPress.
Easy to optimize And Adopted by modern tech
Implementing an optimization is easy, or in any way, you can imagine. All from SEO to Hosting includes just a click for installation and configuration.
WordPress is the most powerful and flexible option for the vast majority, but it also has a weakness, and it’s always a work in progress like any other major tech project.
It is cost-effective and does not cost any development cost or restriction on what you can do with it. It is easy to learn and also easy to find people who are familiar with it.