Make Your Landing Page Relevant

One of the most important elements of paid search is frequently ignored. A successful PPC ad directs qualified leads to a landing page.


Optimize Negative Keywords

Negative keywords are one of the most powerful tools at your disposal for ensuring the integrity of your Google Ads and Microsoft Ads campaigns.


Right Keyword Match-Types

The keywords you use and the type of modifiers you use for those words in your PPC campaign are important to understand.


Alter Keyword Match Type Over Time

Over time, the focus tends to become more a blend of Modified Broad, Phrase and Exact Match words as the data starts to show what actually converts.


Fill Out All Available Ad Content

ETAs are an excellent opportunity for PPC managers to create a story about a product or service by giving more space for relevant content.


Use Every Relevant Ad Extension

Ad Extensions are an important component of the customer experience and can significantly improve the success of your ads.


Adjust Bids for Geotargeting

Whatever your market or business, focusing your marketing dollars on specific geographic places will help you.


Opportunities to Drive Budget to Mobile

Mobile-focused campaigns may provide you with the greatest opportunity to engage your mobile customers in the most appropriate format on their preferred device.