What is A/B testing ?

A/B testing involves comparing two different versions of a website to evaluate its functionality and overall performance.

Benefits of A/B Testing

There are several benefits of A/B testing.


Better User Engagement


A/B testing is a brilliant strategy to enhance your website's content and boost interaction.

Reduced Bounce Rates


A/B testing help you reduce bounce rates and keeps users on a website or app for an extended period of time.

Increased Conversion Rates


The simplest and most efficient way to choose the contents that will encourage sign-ups and purchases is through A/B testing.

Minimized Risks


You can run an A/B test to observe how a new feature or element on your site affects your system and how users respond to it if you're unsure of how it will perform.

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