What is Anchor Text and its types

what is Anchor Text

Anchor text is the clickable text which links two WebPages together. It is mainly used in link building.

Types of Anchor Text

Exact Match Anchor Text

Partial Match Anchor Text

Generic Anchor Text

Naked Anchor Text

Brand Anchor Text

Image Anchor Text

Exact Match Anchor Text

This Anchor text is a focus keyword for which the target webpage is aiming to rank.

Partial Match Anchor Text

A partial match is a variation of exact match anchor text. The text that is linked is a variation of the keyword which is linked to a Web page.

Naked Anchor Text

Those anchor texts in which they give a direct link to the webpage or website without using any text. Like - https://www.seintellect.com

Generic Anchor Text

It is used to land users to a different destination. Examples include “Click Here”, “Read More”, or “Visit the page”.

Brand Anchor Text

This anchor text uses a brand name or a website's name as its label. Example- Wikipedia, Hubspot's

Image Anchor Text

Images can also serve as anchor. Don't forget to use the <img>tag and the alt attribute.