Most Important Email Marketing Metrics

01.Open Rate 

It is the percentage of subscribers who open a particular emails you send.

02. Unsubscribe Rate

The percentage of subscribers who opt not to receive your emails is known as the unsubscribe rate.

03. Conversion Rate

It is the percentage of people that clicked on a link in your email and then took a specified action.

04. CTR (Click-Through-Rate)

Email CTR evaluates how many people clicked on a link that was included in your email.

05. Overall ROI

It calculates the entire return on investment for your campaigns.

06. Bounce Rate

The percentage of emails that were sent to your chosen email list but were never received is measured by bounce rate.

If you want to learn more about this in detail, then click on the button given below.