Remarketing strategies for Facebook to increase conversions

Always keep one Facebook remarketing campaign active

Focus more on remarketing advertising than scaling up your Facebook ads.

Remarketing Page Visitors

Remarketing to the page visitors is an effortless and apparent way.

Creating Audiences From URL Parameters

You can also create an audience from URL parameters as well as subfolders.

Based on time spent

You can further segment the URL-driven audience based on their time spent. 

Special offer for remarketing audience

Start a remarketing ad with discount offers. This will help you in conversion.

Exclude the converted users

It is always advisable to exclude the people who are already a customer or bought the product.

Manage ad frequency

If you see too many remarketing ads, it will have a negative effect rather than a positive one.

Follow your Buyer’s Journey

In order to move forward, you need to know what pages your audience visited and what actions they took.