Set your social media goals and what you want to accomplish by running a marketing campaign.
Understand your target audience for whom you want to create content and familiarize yourself with their likes and dislikes.
Select the social media channels on which you want to launch your campaign by keeping in mind your target audience.
Create your content by understanding what your audience likes to read.
Keep track of your campaign outcomes and test different strategies to get more success.
During the entire process, keep your content organized and structured with tools like Google Sheets or Excel.