A Canonical Tag is a technique of telling search Engines that a Specific URL represents the master copy of a page.

Canonical Tag Basic Structure <link rel=“canonical” href=“https://example.com/sample-page/” />

What is Canonical Tag

When To Use Canonical?

– When search engine is confused about which URL of the page should be preferred and indexed.

– Search engine is confused about what to do with Link Metrics (Domain Authority, Anchor text, Link juice)whether to direct to one page or to distribute in different versions.

Advantage of Canonical Tag

– Ranking is better in the search result page.

– The indexing of the webpage is done in a proper way.

– Avoids the problem of duplicate content.

– It is easy to explain to the search engine bots which pages are to be indexed and which are not.

Why Canonical Tags important in SEO?

Canonical Tags protect the website from the problem of duplicity. Due to which the structure of the website remains correct and the user experience is also better. That's why Canonical Tags are important in SEO.

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