Mobile marketing is an online marketing technique which is focussed on reaching out to a specific audience on mobile devices through various channels like internet, email, SMS, MMS, mobile apps, etc.
1. Accessible and Immediate 2. Location-based targeting 3. Cost-effective 4. Huge Viral Potential 5. Tracking and Analytics 6. Direct Marketing
Accessibility plays a significant role in the success of mobile marketing. It allows you to reach your audience anywhere and anytime. Mobile marketing is the quickest way to communicate with customers and get your message out immediately.
Customers can be targeted based on their location. People carry their smartphones with them everywhere they go. You can take advantage of the geo-targeting abilities of mobile devices.
Mobile marketing is more cost-effective than desktop, radio, or television advertising because it costs less and has a smaller content size.
A great thing about mobile content is that it can be easily shared.If people enjoy your content, they will share it on various platforms, resulting in more free customers.
Another advantageous feature of mobile marketing is the ability to easily track user responses. You can analyze responses to your mobile marketing messages and understand the click-through rate.
It is direct marketing since a phone is usually always near someone at all times. You will be able to have direct conversations with customers through social media, allowing you to receive immediate feedback.
The top mobile marketing apps include Facebook Pages, WhatsApp Business, YouTube Studio, Instagram Business, and Twitter for Business.