PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.
• Search Ads • Display ads • Social ads • Video Ads • Shopping ads
Search ads are text ads, and whenever a user search on google, a list of result appears on the search engine result page(SERP) in which search ads are listed above organic results. You’ll see these ads tagged with the word “ad” to indicate paid content.
Display Ads are image based and allow you to target people who are likely to be interested in your item but haven't yet searched for them. Display ads appear only on ad-supported websites.
Social media ads are one of the most popular types of paid advertising. These ads appear in social media feeds on different platforms. It’s a great way to connect with social media users.
You will get to see video ads in most platforms like Facebook, YouTube, in which a person or company tells people about their product. Video ads can be displayed on Youtube and other Google display networks.
Shopping ads involve detailed product information like product, images, price, merchant name and more. This ad type boosts website traffic and helps to generate quality leads and increase conversions.