Important Pillars Of digital marketing
1. SEO (Search Engine Optimization)
It controls your website performance in the search results page (SERP) of Google.
You can run ads through Google AdWord, Bing ads, Yahoo ads, etc.
2. SMO (Social Media Optimization)
It is a technique designed to promote your product, service, or company through various social channels like Facebook, LinkedIn, YouTube and much more.
3. SMM (Social Media Marketing)
It helps companies with a medium to engage with existing clients and reach new target audience using social media networks.
4. Online Advertising
Online Advertising boots your website traffic & lead generation using paid ads on search engines and Ad networks.
5. Web Analytics
It is the process of analyzing user behavior on the website. This is of two types- off site and on site analytics.
6. Content Marketing
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage audience. It includes blog posts, info graphics, YouTube videos etc.
7. Email Marketing
It is the process of building a good relationship with the customer. You can promote your products and services through email.
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