Most Important PPC Marketing Metrics

Cost Per Click (CPC)


The cost per click indicates how much you pay when your ad is clicked. CPC is used to determine the cost-effectiveness of an ad campaign.

Cost Per Acquisition (CPA)


It is a PPC metric that calculates the average cost of a user performing an action that results in a conversion.

Return on Ad Spend (ROAS)


Return on ad spend is the amount of revenue your company receives for every dollar spent on advertising.

Total Conversions


A conversion occurs when a user on your website not only scrolls through your page but also makes a purchase.

Customer Lifetime Value (CLV)


It is the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime.

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