Most Important PPC Marketing Metrics

Cost Per Click (CPC)

01

The cost per click indicates how much you pay when your ad is clicked. CPC is used to determine the cost-effectiveness of an ad campaign.

Cost Per Acquisition (CPA)

02

It is a PPC metric that calculates the average cost of a user performing an action that results in a conversion.

Return on Ad Spend (ROAS)

03

Return on ad spend is the amount of revenue your company receives for every dollar spent on advertising.

Total Conversions

04

A conversion occurs when a user on your website not only scrolls through your page but also makes a purchase.

Customer Lifetime Value (CLV)

05

It is the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime.

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