What is Search Engine Marketing

Search Engine Marketing includes all the paid techniques and strategies that a business uses to increase the website’s visibility.

Search engine marketing can also be called paid search or pay per click (PPC).

Importance of Search Engine Marketing

1. It provides you with the opportunity to target the consumers based on what they search for and helps generate awareness about your brand and traffic to your website. 2.It also helps in choosing accurate and attractive keywords for your web pages so that your page appears at the top of SERP and gets maximum sales. 3.You can also improve search performance through various approaches such as Geo-targeting, device targeting or Ad scheduling, and much more.

Types of Search Engine Marketing

Search Engine Marketing can be categorised into three types:

1. Search Engine Optimization (SEO) 2. Search Engine Advertising 3. Paid Submission

Search Engine Optimization 


Search Engine Optimization is a process of increasing the ranking of your website or a page in the search engine result page. And this helps in getting more leads and conversions.

Search Engine Advertising


Search engine advertising is a paid method in which you have to pay search engines like Google, Yahoo, Bing, etc., so that your ad appears on top of their search results.

Paid Submission


It is a method of listing a company’s information to paid online directories. They have editors who manually review submissions. And once these submissions get approved, they are permanently listed.


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