Impressions

01

Impressions are the number of times your content is displayed to users.

Reach

02

Reach is the number of users who view your content, even if they do so more than once.

Engagement Rate

03

The number of comments, likes and shares on your content is referred to as engagement.

Conversions

04

Conversions are simply the number of people who watched and interacted with your content and then made a purchase from your company.

Share of voice

05

This metric is mostly used for paid advertising campaigns or as a tool in public relations.

Audience growth rate 

06

Audience growth rate is the rate at which your number of followers grows.

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