CRM is a marketing strategy or approach used in digital marketing to help businesses improve relationships with their customers and convert non-customers into customers.
There are mainly 3 types of CRM: 1. Operational CRM 2. Analytical CRM 3. Collaborative CRM
It is an important tool for lead generation. It streamlines the business process that includes Sales automation, Marketing automation and Service automation.
The main function of analytical CRM is to analyze customer data so that management can better understand market trends and customers' wants and needs
Collaborative CRM is when companies share customers' information with outside companies and businesses. It is also known as Strategic CRM.
CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention.
It is an excellent tool that allows companies to increase not only their customer satisfaction but also their efficiency and profits.