What is CRM (Customer Relationship Management)

CRM is a marketing strategy or approach used in digital marketing to help businesses improve relationships with their customers and convert non-customers into customers.

Types of  CRM (Customer Relationship Management)

There are mainly 3 types of CRM: 1. Operational CRM 2. Analytical CRM 3. Collaborative CRM 

Operational CRM

It is an important tool for lead generation. It streamlines the business process that includes Sales automation, Marketing automation and Service automation.

Analytical CRM

The main function of analytical CRM is to analyze customer data so that management can better understand market trends and customers' wants and needs

Collaborative CRM

Collaborative CRM is when companies share customers' information with outside companies and businesses. It is also known as Strategic CRM.

Why CRM is Important for Business

CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. 

It is an excellent tool that allows companies to increase not only their customer satisfaction but also their efficiency and profits.

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