What is Meta Tag in SEO

A Meta tag is an HTML element that appears to be written in the title section of a web page.

It gives complete information about the webpage to the search engine crawler, with the help of which the search engines rank a webpage.

Types of Meta Tag

Title Tags

Meta Description

Viewport Meta Tag

Robot Meta Tag

Meta charset (UTF-8)

Meta refresh redirect

Meta Author

Title Tags

The title tag tells the search engine crawler what the title of the webpage is. And what the web page is written about.

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Meta Description

A meta description summarizes the content of the webpage, which tells the search engine crawler about the content present in the webpage.

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Robot Meta Tag

Robots Meta tag is used to provide search engines with instructions on how web pages should be crawled, indexed, and presented in search results.

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Viewport Meta Tag

A Meta viewport tag sets the visible area of a web page. It is used to instruct the browser how to render the page on different screen sizes (i.e., desktop/tablet/mobile).

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Meta charset (UTF-8)

It tells the browser how the text on your web page should be displayed. UTF‑8 — Character encoding for Unicode.

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Meta refresh redirect

A Meta refresh tag tells the web browser to redirect the user to a different URL after a set amount of time.

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Meta Author

Meta Author tells the search engine crawler about the author of the web page. Author Tag is very important for SEO concepts like Google EAT.

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Canonical tag

The canonical tag tells search engines which page to index when more than one URL contains the same content.

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